The Un-Tv and the 10 MPH Car

The Un-Tv and the 10 MPH Car

“Warning: studying sociology can be harmful to your ego and to your illusions,” the opening line of The Un-TV and the 10 MPH Car (1994) by Bernard McGrane, gives the reader an accurate view of what to expect from this book.

If you read this book be ready to reflect on “Why you do the things you do” by questioning sense common assumptions.

For example:

  • Why do we stand in elevators facing forward?
  • Why do we say hello when answering the phone?
  • Why do we always have to act busy?

McGrane encourages you to explore these questions by doing social experiments that break these norms.

For example:

  • For a week, ride every elevator you go on backwards.
  • For a week, answer every phone call you receive without saying hello.
  • For 10 minutes, stand in a social space doing absolutely nothing.

See the book for more experiments and an in depth analysis of the social implications of them.

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